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Copywriting Services

Whether you run a spa or offer services part-time out of your home office, you never know when or where a customer could find you. Your website, ebook or flier could be the first impression a new client will have of your work. That’s why you need smart, inspiring written copy that proclaims your expertise.

Looking for dazzling content, but don’t have the time to write it yourself? Here’s how I can help.

Websites and SEO

For your business to be competitive today, a website is no longer optional—it’s a must. Read more…

A well-designed website is your business card on the web and much more. It enables clients to find and contact you. It’s also the perfect platform to publicize your services and share your vision. If you don’t have a website, your competitors do—and even if you have one, you may be losing clients to people who have put more time, money and effort into building a compelling web presence.

Your next big client could be browsing online right now, looking for you. Your online presence needs to be carefully tailored to draw people in via search engines (a strategy known as Search Engine Optimization or “SEO”) and to snag the attention of your ideal clients once they’re there.

Creating a site that will simultaneously draw search engines’ attention and inspire your target customer isn’t easy—but it’s a lot easier with the assistance of a professional copywriter. And that’s where I can help.

Whether your goal is a simple, professional site or an elaborate index of your staff and services, I’ll make your website content a snap. I craft elegant, inspiring text for:

  • Home pages
  • About pages and bios
  • Mandates, manifestos and philosophy pages
  • Service descriptions
  • Product descriptions
  • Landing pages and promotional offers
  • Terms and procedures
  • Any other web pages your business might need

I can also put you in touch with a talented web designer, graphic designer, or web host if you’re looking for technical help with web design.

Bios

Your bio speaks volumes to colleagues, clients, and the world at large. It is also, without a doubt, the most difficult writing to do for yourself. Read more…

Your customers want to know who you are, what you’ve done, and what you bring to the table, but it can be a real challenge to sum yourself up in a couple of paragraphs. Does your current bio shine? Does reading it make you want to meet—and work with—that amazing person? If not, you can do better, and I can help.

I’ve written hundreds of “about” pages, and I’m happy to revise a lackluster bio or to create fresh, new copy showcasing you and your skills. Your bio may be the single most important page of your web presence; statistics say your bio is read far more often than your website’s home page or the details of your services. Get your talent seen and make an impact with a bio that sizzles.

Blogs

There’s no better way to build a reputation as an expert in your field than with a blog. Read more…

A professional blog makes it easy to advertise your experience directly, by providing information and advice to your customers. It also builds fresh, current, relevant content on your website—something that makes the major search engines sit up, take notice, and send more readers to you. A blog is a vital part of any online marketing strategy, helping to build rapport with customers and increase your reach.

What should you say in your blog posts? I’m happy to discuss concepts and ideas for your blog, or to create whatever content you need to pursue an existing blogging strategy. You might choose to draw attention to specific services, profile your staff members, explain the philosophy or the research behind what you do, introduce a seasonal product—or all of the above.

I’m able to write monthly, weekly, or more frequent articles and blog posts that provide your customers with the information that’s most useful to them, while boosting your website’s visibility and your ranking on the major search engines.

eNewsletters

Marketing continues to evolve, but email is still one of the most powerful ways to keep in touch and promote your services to clients and prospects. Read more…

A well-managed newsletter or email list is a great way to remind your friends, fans, and favourite people of how your work can help them and to ensure you’re in the forefront of your clients’ minds when they go looking for services like yours. It’s also one of the best strategies for introducing new products, promoting time-linked special offers, or directing people to items of interest on your website or blog.

Whether you have an existing newsletter or are ready to launch a new one, I can prepare product features, reviews, articles, and calls to action to inspire your clients and help your business grow.

Social Media

Like a blog, social media accounts make it possible to nurture relationships with new clients and remind existing ones that you’re still around. Read more…

Of course, to be really effective as a marketing platform, social media requires active management and engagement. It’s important to update these pages often—weekly, daily, or sometimes even more, depending on your goals. It’s also key to connect with people by replying to others’ posts and questions.

Social media marketing is important, but it can be a big time waster unless you approach it with a clear plan of action. I can help you figure out an online strategy to make the most of your business style. Once we have a plan, I’ll post regular updates for you that target the information, services, and special offers you’d like to share.

You probably know the value of social media to your business, but you may not have time to tackle it yourself. I’ll make it easy by managing your professional Twitter account, Facebook page, or profiles on other social media sites.

Fliers, Catalogues & Sales Letters

Even in the 21st century, the digital world can’t begin to replace the physical one. Read more…

Printed fliers, pamphlets, brochures, and product catalogues all have their place in a well-rounded marketing strategy. Whether you’re going simple and streamlined with a snazzy postcard flier, or you need a detailed sales letter or press release, I can craft inspiring copy for all your print materials.

Copy Editing

Prefer to write your own materials, but want a second pair of eyes and a friendly pen to look things over? Read more…

I can whip your grammar, spelling and punctuation into shape, or jazz up any first draft with a professional rewrite.

Other Materials

Do you need a manual, teaching guide, eulogy, dating profile, poem, ebook, slogan, or something else written? I’m always happy to help. I’ve handled all of the above… and a few even stranger requests!

If you’re looking for written content that isn’t covered by my services list or my usual areas of expertise, please get in touch using my contact form on the right or by emailing me: victoria@thenaturalwriter.com

I’d love to hear about your upcoming project and work with you to make it a success.